The global cosmetic dentistry market size was valued at USD 29.50 billion in 2024. The market is expected to grow from USD 32.36 billion in 2025 to USD 76.33 billion in 2032, at a CAGR of 13.0% during the forecast period.
Cosmetic dentistry refers to all types of dental procedures performed to improve the aesthetic appearance of teeth. Cosmetic dental procedures include dental implants, dentures, teeth whitening, inlays and onlays, and dental bonding. These treatments focus on improving issues such as misaligned and crowded teeth, malocclusions, and jaw alignment. The cosmetic market includes equipment such as dental imaging devices, dental lasers, handpieces, light-curing devices, and consumables used in the above-mentioned cosmetic dental procedures.
The cosmetic dentistry market is expected to grow significantly in the coming years, driven by factors such as the increasing prevalence of malocclusions and missing teeth, and the growing concern for aesthetics. This trend has led to an increase in the number of dental implants, prosthodontics, orthodontics, and teeth whitening procedures. In addition, advancements such as the launch of advanced products are driving the market growth.
Furthermore, new product launches and an increase in the number of distribution acquisitions and partnerships within the industry are likely to drive market growth.
For instance, in May 2022, Osstem Implant launched its Key Solution (KS) implant system in Europe. Similarly, in March 2022, bredent GmbH & Co.KG launched its new generation WhiteSKY zirconia implant. The implant is designed for a variety of indications, including short-span bridges in the premolar and molar areas and single restorations in the aesthetic area.
The dental market experienced a decline in revenue in 2020 amid the COVID-19 pandemic, as many dental clinics were either closed or offered limited services. This led to a decrease in demand for dental products. Travel restrictions and global lockdowns further contributed to the decline. Nonetheless, in 2021, the cosmetic dentistry market rebounded as dental clinics resumed operations and the use of teledentistry and digital tools increased. The recovery in demand for cosmetic dental procedures in 2021 drove significant growth, and this growth trend is expected to continue in the coming years.
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