Recently, the centralized procurement of oral orthodontic brackets led by Shaanxi officially released a document, limiting the minimum effective reduction in the bid price of most orthodontic consumables participating in the centralized procurement to 30%, which is equivalent to a 30% discount to guarantee the winning bid.
Just last month, the National Healthcare Security Administration also made it clear that oral implants will be centralized, crowns will be auctioned online, and price regulation will be carried out on dental implant medical services. Among them, the full-process regulation target of medical service prices in tertiary public hospitals is 4,500 yuan per tooth.
As we all know, the cost of dental care in China is very high. If you want to do dental correction, it costs at least 20,000 yuan; if you have missing teeth and want better dental implants, a mouthful of teeth will cost hundreds of thousands or even hundreds of thousands of yuan. Now, with the introduction of the centralized procurement policy, consumers finally see the hope of low-cost dental correction.
A group of consumers are waiting for the official implementation of centralized procurement, hoping to get low-cost dental correction. Some consumers said that they would postpone their daughter’s orthodontic plan, “even if it takes two years.” Others said that after seeing the hope of price reduction for dental implants, they no longer wanted to suffer from the diseased tooth and were ready to overcome their fear and plant a tooth.
Some practitioners cheered for the centralized procurement, believing that the increase in consumers’ willingness to have their teeth fixed is an opportunity for the development of the oral industry. Some practitioners are anxiously waiting for the centralized procurement to land, because there will inevitably be a tough battle to fight.
What impact will the centralized procurement of dental implants and oral orthodontics have on the oral industry? Will the chaos in the oral industry be reduced as a result? Is centralized procurement an opportunity or a disaster for domestic oral consumables brands?
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