Sensodyne, a prominent oral care brand under Haleon (formerly GlaxoSmithKline Consumer Healthcare), has achieved a significant milestone by setting a GUINNESS WORLD RECORD™ for the ‘Most Online Dental Screening Tests Completed in 24 Hours.’ The record-breaking event, held during Maha Kumbh 2025, saw over 27,000 participants completing the dental check-up, underscoring the brand’s commitment to raising awareness about the importance of proactive oral care in India.
This achievement marks the launch of Sensodyne’s World Oral Health Day campaign, with a focus on encouraging individuals to take the first step toward better oral health. The campaign also includes the introduction of a ₹20 toothpaste pack designed to make sensitivity protection more affordable and accessible for Indian consumers.
Kishlay Seth, Category Lead – Oral Health at Haleon India Subcontinent, emphasized the significance of the record-breaking event. “At Sensodyne, our mission is to inspire people to take action toward their oral health. While setting a GUINNESS WORLD RECORD™ is a remarkable achievement, our primary goal is to create lasting impact by reaching and educating thousands about the importance of oral health. This initiative, alongside ongoing efforts during World Oral Health Month, aims to make dental care more accessible for all.”
For over a decade, Sensodyne has helped consumers identify and address tooth sensitivity early, through initiatives like the “chill tests” conducted across India. These efforts have enabled millions to recognize their dental condition, seek timely treatment, and enjoy a better quality of life by rediscovering their favorite foods without discomfort.
Dr. Ashok Dhoble, Hon. Secretary General of the Indian Dental Association (IDA), praised the partnership with Sensodyne. “As part of the Indian Dental Association, we are committed to promoting preventive dental care. This initiative exemplifies the power of education and accessibility in transforming oral health. It empowers individuals to take early steps toward better dental health, with a focus on prevention and timely intervention.”
The dental screenings at Maha Kumbh were conducted by a dedicated team of over 200 promoters, using mobile technology in collaboration with A Dental Friend and Smilo. Over 30 IDA-member dentists were present to provide guidance and answer questions, ensuring a smooth and reliable experience for all participants.
With World Oral Health Day approaching on March 20, Sensodyne plans to expand its efforts, providing free digital dental check-ups to the public. This initiative allows individuals to conveniently assess their oral health by scanning a QR code, offering easy access to care from the comfort of their own homes.
Building on the success of the Maha Kumbh event, Sensodyne will roll out a comprehensive multimedia strategy, including digital campaigns, influencer partnerships, and coverage across TV, radio, and print. The brand will also launch dental vans and conduct corporate health camps nationwide, continuing its efforts to increase access to essential oral health services for people across India.
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