March 5, 2025 – Tom’s of Maine, a well-known certified B Corp committed to natural personal care, has launched its latest innovation: Whiten+ Toothpaste. This new product combines natural mineral technology and plant-based cleansers to effectively remove 95% of surface stains in just two weeks with regular, twice-daily brushing.
Whiten+ is available in two variants: Whiten+ Deep Clean (Fluoride) in Peppermint and Spearmint, and Whiten+ Coconut Oil (Fluoride-Free) in Gentle Mint. These formulations are designed for individuals seeking a natural and effective whitening solution without compromising on their commitment to sustainable and clean ingredients.
Cristiane Martini, General Manager at Tom’s of Maine, shared, “For over 50 years, our commitment to people and the planet has been our driving force. We’re excited to introduce Whiten+, a toothpaste that is as effective as it is naturally sourced, free from artificial additives, while delivering on its promise to whiten teeth.”
Key Benefits of Whiten+:
- Removes 95% of surface stains within two weeks with twice-daily use
- Prevents the formation of new stains after three weeks of use
- Enamel-safe and designed to whiten without causing sensitivity
- Crafted with vegan ingredients and natural flavors
- Free from sodium lauryl sulfate (SLS), peroxide, gluten, artificial colors, sweeteners, and preservatives
- Packaged in a recyclable tube for sustainability
Tom’s of Maine Whiten+ Toothpaste is now available nationwide through major retailers such as Walmart, Target, Amazon, and select grocery and drug stores, with an MSRP of $5.99 (4.0 oz).
As part of its commitment to environmental care and community impact, Tom’s of Maine encourages customers to check locally for recycling programs that accept tubes and continue their sustainable efforts.
Related topics:
Comprehensive Guide to Composite Bonding: Expert Insights on Benefits and Considerations
How Often Can You Use Hydrogen Peroxide on Teeth?
Viva Dental Celebrates Grand Rebranding with Open Day in Birmingham
