Colgate-Palmolive has unveiled the Colgate Total® Active Prevention System, a groundbreaking three-product system aimed at transforming how consumers approach oral care. This innovative system includes a newly formulated toothpaste, an advanced toothbrush, and a mouthwash, all designed to work in harmony to reduce and combat bacteria, ultimately leading to better oral health.
A New Era in Oral Care
The Colgate Total® Active Prevention System represents a significant leap forward in the realm of oral health. Backed by cutting-edge research, the system is designed to provide a scientifically proven solution to common oral problems, such as gingivitis and cavities, by preventing them before they start. With a powerful combination of ingredients and technologies, the system is said to be 15 times more effective in fighting the root causes of many oral health issues*.
“Oral health is an essential part of overall well-being, yet nearly 45% of the global population suffers from oral diseases—many unaware of the connection to other health problems,” said Paul Finch, Senior Oral Care Director for North America at Colgate. “We are reimagining the future of oral health by offering preventative solutions that allow consumers to take control of their dental care routines. The Colgate Total® Active Prevention System is a crucial step in that direction.”
The Power of Prevention
The Colgate Total® Active Prevention System empowers consumers to Be Dentist Ready, offering protection against common oral health issues by focusing on prevention. The system includes:
Colgate Total® Active Prevention Whitening Toothpaste: This newly reformulated toothpaste features patented technology that stabilizes stannous fluoride—an ingredient known for its ability to reduce plaque, fight cavities, and prevent gingivitis. It also helps alleviate tooth sensitivity.
Colgate Total® Active Prevention Foaming Clean Toothbrush: Equipped with over 5,000 high-density bristles, this toothbrush is designed to effectively clean deep along the gumline and between teeth, providing enhanced foaming action to help remove bacteria.
Colgate Total® Active Prevention Mouthwash: This powerful mouthwash contains Cetylpyridinium Chloride (CPC) to provide 24-hour antibacterial protection with twice-daily use, along with Zinc technology to offer extra protection against bad breath.
Investing in Prevention
With consumers placing an increasing emphasis on preventative health, Sergio Leite, Executive Vice President of Global R&D for Oral Care at Colgate, highlighted the company’s commitment to continuous innovation. “People today are more proactive about maintaining their health and preventing problems before they arise. Our new Active Prevention System is the result of ongoing research and development, designed to address the root cause of many oral health issues—bacteria—offering a reliable daily prevention routine.”
With the Colgate Total® Active Prevention System, individuals can now integrate a scientifically-backed, comprehensive oral care routine into their daily lives to maintain a healthy, vibrant smile.
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