Swindon, Wiltshire, where children are three times more likely to undergo tooth extractions compared to the regional average, has introduced a new oral hygiene program aimed at improving dental health in schools.
Over 1,500 children across 19 schools in Swindon are participating in The Big Brush Club, an initiative that incorporates daily toothbrushing lessons and healthy lifestyle education for three- to five-year-olds. Teachers at these schools oversee the sessions, helping young pupils learn the importance of brushing their teeth and maintaining good oral hygiene habits.
Kate Mackinnon, headteacher of Greenmeadow Primary School, emphasized that promoting basic skills such as toothbrushing is a key responsibility for educators. She explained, “The role of teachers is to work closely with families. This is about supporting our parents and collaborating to achieve the best outcomes for our children.”
Recent statistics reveal a troubling dental health crisis in Swindon. Data published this year shows that 1,045 children and young people per 100,000 in Swindon require tooth extractions, significantly higher than the regional average of just 376 per 100,000 in the South West of England.
Jermaine Badman, a mobile dentist who assists with the program, expressed her concern over the rise in invasive dental treatments for children. She recalled her experience at Swindon’s Great Western Hospital, where she saw many children being admitted for procedures that required general anesthesia. “Children are being put to sleep for these treatments, which is not only traumatic but can lead to lasting dental phobias. The truth is, these issues are entirely preventable,” Badman remarked. Her desire to make a positive change led her to join the program and provide essential oral health education.
In addition to the lessons, teachers are equipped with free toothbrushes and toothpaste to distribute to students, reinforcing the importance of maintaining oral hygiene both at school and at home. The campaign emphasizes that prevention is more effective than treatment, with studies showing that daily toothbrushing with fluoride toothpaste can significantly reduce the risk of tooth decay.
The initiative is funded by the NHS in partnership with local authorities and delivered by At Home Dental, a dentist provider. Councillor Paul Dixon, Swindon Borough Council’s cabinet member for children’s social care, praised the program, noting, “This scheme demonstrates how small changes can have a significant impact on the health and well-being of our children.”
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