Quarterback Patrick Mahomes, known for his distinctive smile during his early NFL years, has officially partnered with Align Technology as a brand ambassador for the Invisalign Smile Squad. The announcement was made on Thursday, marking a significant milestone in Mahomes’ personal and professional journey.
“I thought it was time to set the record straight—yes, I’m a proud user of Invisalign,” Mahomes shared. The NFL star explained that his decision to choose Invisalign was driven by his commitment to optimizing both his health and performance. He noted that unlike traditional braces, Invisalign aligners offered a discreet, comfortable solution to improve his smile without interfering with his daily routine. “I’m excited to officially join Team Invisalign,” he added.
Mahomes expressed that using Invisalign has boosted his confidence, emphasizing the aligners’ unobtrusive design that doesn’t disrupt his busy lifestyle.
The Invisalign Smile Squad, launched in 2017, is part of Align Technology’s ongoing efforts to raise awareness and educate people—across various age groups—about the benefits of Invisalign treatment. This initiative collaborates with global influencers, including athletes, who share their personal experiences with Invisalign through social media platforms like TikTok, Instagram, YouTube, and Snapchat.
Kamal Bhandal, vice president of global brand and Americas marketing at Align Technology, stated, “The Invisalign Smile Squad was created to provide a genuine and relatable perspective on the complete treatment journey. We are thrilled to have Patrick Mahomes join the squad and share his unique experience with his fans. Personal, authentic stories like his go a long way in answering common questions about Invisalign treatment.”
Align Technology’s collaboration with athletes extends beyond Mahomes, with a notable partnership in 2021 with U.S. Ski & Snowboard. Through this collaboration, Invisalign was named the official smile of the U.S. Olympic national governing body for ski and snowboard sports, further cementing its presence in the athletic community.
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