Mark Ross and Michael Ventriello, seasoned dental marketing pioneers, have unveiled their boldest initiative yet: Personify Group – Dentistry’s Brand Growth Partner. Building on the success of their previous innovations, including The Virtual Dental Team, dentistry’s first virtual focus group platform, and PitchIt DDS, the leading investor pitch deck service for the dental industry, Ross and Ventriello are aiming to redefine how dental brands grow and thrive in a rapidly evolving marketplace.
“The dental industry is experiencing unprecedented disruption with the introduction of cutting-edge technologies like artificial intelligence, 3D printing, robotic surgery, teledentistry, and advanced implant dentistry,” explained Mark Ross, co-founder and Chief Marketing Officer of Personify Group. “For these innovative brands to succeed in such a competitive space, they need a partner willing to disrupt alongside them with bold, non-traditional marketing strategies. That’s where Personify Group comes in.”
Integrated Pillars of Growth
Personify Group operates on six interconnected pillars designed to accelerate brand growth and differentiate dental companies in a crowded market. The firm’s service offerings include:
Brand Development: Comprehensive services such as brand audits, corporate identity creation, storytelling, virtual focus groups, and website development.
Product Launch Services: From beta testing to KOL (Key Opinion Leader) unboxing videos, advertising, public relations, and return-on-branding analysis.
AI-Powered Technology: Leveraging AI for lead funnel automation, customer journey automation, and sales conversion optimization.
Investor Marketing: Crafting investor pitch decks, making investor introductions, and providing marketing support for venture capital-backed companies.
Training & Education: Programs like the Dental Educator Network, KOL training, and continuing education both virtually and on-site.
Content Development & Syndication: Creation and distribution of blogs, podcasts, articles, newsletters, whitepapers, and social media content.
Standing Out in a Saturated Market
Co-founder and Chief Communications Officer Michael Ventriello emphasized the need for creativity and boldness in dental brand marketing. “Despite claims of being disruptors, many dental brands fail to leave a lasting impression. With today’s consumers encountering 4,000 to 10,000 ads daily, forgettable marketing is a fatal flaw,” Ventriello said. “Our mission is to help our clients break through the noise and be unforgettable.”
Industry Experts Join as Advisor Partners
To strengthen its impact, Personify Group has assembled a team of leading dental industry professionals as Advisor Partners, including:
- Amber Auger, RDH (Dental Hygiene)
- Dr. John Flucke (Dental Technology)
- Dr. Thomas Jackson (Dental Implants)
- Tonie Koenig (Digital Automation)
- Dr. Jeremy Krell (Venture Capital)
- Paige Mead (Corporate Culture)
- Fred Pesce (Web/UX Development)
- Jim Shavel (DSO Data Strategies)
Driving Innovation in Dental Marketing
Personify Group aims to provide brands with the tools and strategies needed to thrive in a rapidly changing dental landscape. By combining cutting-edge technology, creative storytelling, and tailored marketing solutions, the firm seeks to become the go-to partner for dental companies looking to redefine success.
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