Just in time for the holiday season, Crest has unveiled its latest innovation: the Crest 3DWhite Deep Stain Remover, a daily-use toothpaste designed to deliver noticeably whiter teeth in just one day. This new product is inspired by a consumer study revealing that 85% of people desire whiter teeth, but less than half (40%) are satisfied with their current oral care routines.
Formulated with Crest’s advanced patented whitening technology, the 3DWhite Deep Stain Remover targets deep stains caused by common foods and beverages such as coffee, tea, and dark fruits like blueberries and cherries. The toothpaste works by penetrating the teeth’s bottom layer and dissolving the bonds that hold these stains in place, effectively lifting them away while protecting and strengthening enamel.
According to Crest’s spokesperson Svetlana Farrell, DDS, PhD, “Crest 3DWhite Deep Stain Remover features our most superior whitening technology yet, setting a new standard in the category with noticeably whiter teeth in just one day.”
As part of the product launch, Crest has partnered with Dr. Tara Aboumahboub, a certified cosmetic dentist, to share her insights on how the toothpaste can help patients achieve whiter teeth while maintaining enamel health. Dr. Aboumahboub praised the product, stating, “It protects against cavities, helps strengthen enamel and safely whitens on a daily basis – all factors I look for when recommending a toothpaste.”
Crest 3DWhite Deep Stain Remover is now available at major retailers such as Target, Walgreens, and CVS, with prices starting at $8.99 for a 2.1-ounce tube and $11.99 for a 3.1-ounce tube. The product will also be available at more retailers starting in January 2025.
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