Can you truly savor red wine while maintaining a brilliant white smile? Thanks to a unique collaboration between Colgate Optic White and McBride Sisters Wine Co., you can! This limited-edition set, priced at $49.99, features a bottle of McBride’s red blend, two Colgate Optic White overnight whitening pens (perfect for sharing with a fellow wine enthusiast), and a stylish compact mirror.
Jen Caballero, senior marketing director for Colgate Brand Experience, shared insights with Muse about the partnership. “Colgate Optic White aimed to convey a straightforward message: you can enjoy quality time with friends, sip a delightful glass of red wine, and still look forward to a brighter smile,” she explained. “We explored various wine companies, and it quickly became evident that the McBride Sisters Collection was the ideal match. Colgate Optic White crafted a stunning box adorned with artwork illustrating a night sky, emphasizing that an evening filled with wine and smiles is always well spent.”
This collaboration marks Colgate’s inaugural partnership with a wine brand. Additionally, they have joined forces with Bon Appétit for a custom content series called “Colgate Optic White x McBride Sisters Sommelier Secrets,” a spin-off of their popular “World of Wines” video series.
In a related initiative, Nespresso has partnered with the collagen supplement brand Vital Proteins to launch a Daily Wellness Pack, catering to those who enjoy adding collagen to their morning coffee.
Nespresso’s website offers three distinct packs. The $99 starter kit includes a tub of Vital Proteins, three Nespresso Melozio sleeves, and a travel mug. An $84.50 option features all items except the travel mug. The largest bundle, priced at $169, comprises a Vertuo Pop+ machine, Vital Proteins, and two Melozio sleeves.
Jessica Padula, VP of marketing and sustainability at Nespresso USA, commented on the collaboration, stating, “At Nespresso, we continually seek innovative ways to enhance coffee moments. With wellness-minded consumers looking for products that enrich their routines, partnering with Vital Proteins aligns perfectly with that goal.”
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