In a pioneering move, Whites Beaconsfield, the UK’s foremost provider of non-peroxide natural teeth whitening products, has introduced the nation’s first innovative toothpaste designed specifically for veneers. The brainchild of entrepreneurial brothers Ollie and Toby Brittan, the toothpaste not only removes stains but also actively whitens them.
Veneers, custom-made shells of tooth-colored materials, serve to enhance appearance while providing durability akin to natural enamel by covering the front surface of teeth. Traditionally made from porcelain or resin composite materials, veneers are susceptible to staining, with limited solutions available to address this issue until now.
Responding to demand from customers with veneers, composites, crowns, and natural teeth, Whites Beaconsfield, renowned for its affordable non-peroxide teeth whitening products, developed this revolutionary toothpaste formula. Priced at £14.99 (with a launch price of £12.99 and a Black Friday sale offering up to 80% off), the toothpaste stands out for being non-abrasive, vegan-friendly, cruelty-free, preservative-free, and free from SLS and PEG, as well as microplastics.
The specially formulated paste comprises five polishing ingredients—perlite, sodium bicarbonate, boosting silica, Pentasodium Triphosphate, and PVP—a volcanic mineral known for high polishing with low abrasion, enzymes such as papaya fruit enzyme that naturally dissolves stains, sodium bicarbonate, and vitamin E for its soothing properties.
